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Essay on ecommerce | ||
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This is the first 1,000 characters of 727 words (2.91 pages) in the essay titled ecommerce A video case study titled “ Opportunities for investing online; Secrets to success” in Chapter # 3, page 144 of the textbook talks about the future of e-commerce. Through the use of my existing knowledge and recent articles in various publications, I have made an attempt to update the above mentioned article.Electronic commerce, or e-commerce as it is widely known, is a brand new phenomenon in sales and marketing. As per a recent article in the Wall Street Journal dated June 18,1999 titled “overall revenues on the net”, e-commerce generated about $ 5.9 billion in sales in 1998. This is about 0.2 % of the total retail sales. Further, the same article stated that it is expected that this number will more than double to $11.04 billion and account for about 2.5 % of the total retail sales in 2004. These figures clearly demonstrate the growth potential that e-commerce has. But there are various challenges facing the e-commerce companies to be successful and maintain an upward trend in their business. As stated in the textbook article, an idea and courage are now only tiny little factors that can be the decisive points in making it big in e-commerce. The game is now more complex. The needs and expectations of the customers have risen. Today’s web savvy buyers want more from shopping online. They want exceptional customer service, fast, on time delivery, good technical support. To add to it, with the number of people switching to the internet to buy or engage in other e-comm... |
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Keywords: wall street journal, video case study, retail sales, textbook, new york times, todays web, savvy buyers, web savvy, exceptional customer service, commerce activities, upward trend, commerce companies, time delivery, customer relations, recent article, electronic commerce, chapter 3, real people, recent articles, sales and marketing