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Essay on Robin Hood | ||
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This is the first 1,000 characters of 3454 words (13.82 pages) in the essay titled Robin Hood PROJECT BASED ACTIVITY 1 STRATEGIC MANAGEMENT Robin Hood Tutour group: 4 December 2007 Written by: Róbert Bozsik Kasha Brozek Tibor Gulyás Ellen van Herwijnen Gyula Kiss Etka Kostyál Bart Boumeester Management Summary Appendices 1. Management a. Current problem / situation b. Mission statement c. Vision statement d. Strategy e. Change process f. Type of organization g. Key factors of success h. Key performance indicators 2. Marketing a. General description b. General market description c. Customers d. Pricing strategy e. Prices f. Price elasticity g. Customer retention h. What is our offer? i. Net marketing contribution 3. Finance a. Financial explanation b. Financial figures / tables Part 1: Management Current problems / situation The story of Robin Hood is about the fact that he wants to steal from the rich and give to the poor. Therefore, he takes up 20% of the territory from King John to steal from the rich people that pass through the forest. Even though this has seemed to work for a long time, Robin Hood is experiencing some problems. To start, the revenues that he used to earn with his troops (the Merrymen) is decreasing because people are choosing alternative routes to avoid the danger of being robbed. In addition the awareness of his Merrymen is spreading which is resulting in a ... |
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Keywords: robin hood, key performance indicators, price elasticity, merrymen, market description, management summary, plan strategy, poor vision, problem situation, pricing strategy, vision statement, robin hood, new strategy, customer retention, tibor, general description, strategic management, mission statement, endeavors, bart, two ways