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Essay on PQ DISTRIBUTION | ||
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This is the first 1,000 characters of 2500 words (10 pages) in the essay titled PQ DISTRIBUTION Q1. Critically review the current marketing situation facing P&G.Company, which wants to grow, develops ambitious aims and a plan to achieve it. A feasible plan is based on an analyse of the strengths and weaknesses of the company (the internal analyse) and opportunities and threats (the external analyse). Together it is called the situation analyse. The financial opportunities of P&G are very good according to the annual report. It has bought important cosmetic lines, like Max Factor, Cover Girl and Clarion to gain more market. One can talk about a blue-ship company. The used product technology is of high quality. The capacity of the representatives and the reputation of the company are very positive by its customers. However, the quality of the marketing department and the composition of the assortment are weak. Those internal factors of a situation analyse are controllable variables for the business. In the external environment, we are especially looking for opportunities, which have not been, took yet by other businesses. Those can proceed from changes of Social, Legal, Economical, Political or technological factors. P&G have already a good production technology. More important, is the social environment. Because it changes very fast and rapidly under young women. The company must be aware of using the four P’s in a right way. For example, if P&G want to sell its cosmetics in a Moslem country, the products should not consist alcohol. Another social factor is the age... |
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Keywords: target group, current marketing, marketing department, situation analyse, composition, g company, social factor, internal factors, technological factors, max factor, ship company, feasible plan, moslem country, controllable variables, external environment, product technology, cosmetic lines, blue ship, social environment, production technology