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Essay on Strategic Plan for GNC | ||
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This is the first 1,000 characters of 3599 words (14.4 pages) in the essay titled Strategic Plan for GNC General Nutrition Companies Inc., was founded 65 years ago in Pittsburgh, Pennsylvania on the premise that Americans wanted to maintain control over their health. David Shakirian founded the company. In 1935 he launched a dream of his by establishing a little health food store in Pittsburgh, Pennsylvania. He called it Lackzoom. The products that were offered at his store included yogurt and healthy foods such as honey, grains and healthy sandwiches. The concept of being a health store and serving health food was thought to be a fad that would soon pass over back then. To the surprise of many of Shakarian s critics, many people embraced Lackzoom. David and his store came a long way from its first day’s receipts of 35 dollars to open a second store six months later. Since those first two stores, Lackzoom, which is now GNC, has grown to be the largest manufacturer of vitamins and mineral supplements in the United States (1998 Annual Report).General Nutrition Companies, Inc., collectively with its subsidiaries, is the only nationwide specialty retailer of vitamin and mineral supplements, sports nutrition products and herbs, and is also a leading provider of personal care, and other health-related products. The products were sold through 3,757 General Nutrition Centers, 2,531 of which were owned and operated by the company and the other 1,226 stores were franchised. Much of the growth of GNC has occurred in the last 7 years. Since 1992, the Company has opened or acquired in the... |
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Keywords: gnc stores, nutrition companies, mineral supplements, health food, pittsburgh pennsylvania, health store, health related products, general nutrition centers, companies inc, sec 10k, regional malls, healthy sandwiches, sports nutrition products, initial growth, came a long way