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Essay on Internet Marketing

This is the first 1,000 characters of 3271 words (13.08 pages) in the essay titled Internet Marketing

Paradoxical Paralysis or Proactive Profiteering?

Introduction - The Potential for Profit

Electronic marketing on the Internet has bounded into the forefront of marketing communications. Not because it is a proven medium for marketing but because it offers vast, yet undiscovered potential for profitable business activity.

There are many reasons why Internet marketing has achieved such elevated status so rapidly. In this paper we ll introduce some of those reasons and discuss the proactive abilities this new marketing channel provides. We ll also introduce some of the challenges this medium creates.

As we end the first year of Internet commercial activity, the communications channel is also facing several larger paradoxes, including numerous contradictions to current thinking. These issues are binding growth and forcing us, as marketers and business people, to examine the Internet more fully. More importantly, we must develop integrated marketing techniques in order to use the super highway as a profit-making tool.

The year of 1994 is being called the year of the Internet primarily because it was the first year its potential as a marketing tool was considered. Now that the first half of 1995 and the massive initial movement of companies to the Internet s World Wide Web is over, we as marketers must ask ourselves if the challenges involved in Internet marketing will be met.

Will marketing professionals be proactive profiteers, using this new channel successfully? Or,...

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Keywords: marketing channel, electronic marketing, integrated marketing, marketing on the internet, new marketing, marketing techniques, internet marketing, business week, proactive, newsweek, paradoxes, marketers, challenges, communications channel, profitable business, major publications, interactive communications, explosive growth, initial movement, commercial activity

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