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Essay on Famous Amos the Father of Gourmet Cookies |
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This is the first 1,000 characters of 1431 words (5.72 pages) in the essay titled Famous Amos the Father of Gourmet Cookies
Wallace Amos, Jr., better known as Wally Amos, was born in Tallahassee, Florida on July 1, 1936. Wally was an ambitious student and dropped out of high school six months before graduation. After serving in the Air Force for four years, he moved to Saks Fifth Avenue, where he earned eighty-five dollars a week in the early 1960s.
Ever ambitious and unsatisfied, he left Saks and took a thirty-five dollar pay cut to work as a mail clerk at the William Morris Agency. Though he started at the bottom, he quickly moved up to become executive vice-president and the first African-American talent agent for the agency. Some of his clients at William Morris include the Supremes, the Temptations, Marvin Gaye, Dionne Warwick, and Patti Labelle.
Of course, never having enough, in 1967 he left his great success at the William Morris agency to try and venture out on his own and run his own personal management agency. This, however, did not last very long due to a very limited number of clients. “The business was just crumbling around me,” he recalled, “but everybody loved my cookies. I’d bake up a batch and take ‘em to meetings with clients, lawyers, whoever. They encouraged me to try the cookie business, and some of them even invested in the idea.”
This was the start of a totally new idea to Wally Amos: to sell Amos’ cookies in retail stores, the suggestion made by his friend B.J. Gilmore. “In 1975 I decided I would like to do something for satisfaction instead of for the m...
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Keywords: wally amos, saks fifth avenue, mail clerk, famous amos cookie, gourmet cookie, gourmet cookies, executive vice president, helen reddy, hollywood, patti labelle, dionne warwick, marvin gaye, chocolate chip cookie, cookie business, cookie shop, cookie company, ambitious student, motown artists, amos cookies, american talent
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